AMA Rewards - Gift Card Campaign

Opportunity:
AMA was looking to bring more awareness to their Gift Card program that helps members earn back %5 in reward dollars to be used at AMA. Approach:
Leverage PPC platforms such as Meta, PMAX and DV360, by creating video and static ads to help promote the Individual cards that AMA offers in a fresh and eye-catching way.
Execution:
Each card got it's own upbeat, lively video spot that got consumers excited about earning %5 back in reward dollars. The cards featured were Sobeys, UberEats, Ultimate Dining Card, and Sobeys Liquor stores. Results:
The end result: The individual campaigns ended up boosting sales for the specific gift cards by %5.4 YoY and had huge impressions of over 32,760 views and over 4,487 clicks.