Métis National Council - Rebrand

Opportunity: Under the leadership of President Cassidy Caron, the Métis National Council (MNC) sought a visual identity that signaled a new era. The goal was to create a brand that honored the deep-rooted heritage of the Métis people while embracing a vibrant, forward-looking future. Approach: Working in close collaboration with Melaina Goos, I helped develop a comprehensive brand system that bridges tradition with modern design. Results: The project resulted in a robust suite of visual assets, including:

Dual Logo System: Two distinct logos designed for versatile application.

Visual Identity Guide: A comprehensive manual for brand consistency.

Asset Library: Custom patterns, color palettes, and graphic elements.

Brand Mockups: Physical applications including merchandise and pull-up banners.