Pets Plus Us x AMA Insurance - Ad Spots

Opportunity:
These Pet Insurance Ads aimed at selling pet insurance to both members and non-members of AMA. With a creative focus on giving pets their voices and personalities, this ad has excelled on TikTok, ranking in the top 25 highest-performing ads nationwide. Approach:
For this project, I collaborated with my copywriter colleague Brandi to create something that injected humor and helped connect pet owners to the product. I was in charge of sourcing stock footage, and storyboard creation, aided in selecting talent for voice-over, and final animation.
Execution:
The end result was a one-of-a-kind spot that featured fun voices for each animal the gave them some personality and helped give the spot some character. Results:
This resulted in high engagement rates of 88% with the ad and brought more awareness to AMA's pet insurance partnership with Pets Plus Us.