Brand Identity - Spark Agency

Opportunity:
Introducing a unique logo & branding that tells the story of Spark Agency Group, a collection of Indigenous entrepreneurs who are breaking out of the box to do work that empowers Indigenous Businesses and other entrepreneurs. Approach:
Sparks logo is meant to symbolize a beaded version of a fire being sparked from a top-down view, with the sparks intentionally breaking out of the box to visually showcase the work that Spark is setting out to do. Execution:
The overall look and feel of this brand is meant to be modern but abstract and eye catching with heavy use of blacks and greys to ensure any colour used within the brand has impact and contrast. Results:
A beautifully crafted, modern logo and brand visuals that give the agency a story to tell within a brand that is fresh and pushing the boundaries.