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AMA Rewards - Gift Card Campaign
Project type
Marketing Campaign
Date
2024
Location
Edmonton
The problem: AMA was looking to bring more awareness to their Gift Card program that helps members earn back %5 in reward dollars to be used at AMA.
The Opportunity: Leverage PPC platforms such as Meta, PMAX and DV360, by creating video and static ads to help promote the Individual cards that AMA offers in a fresh and eye-catching way.
The solution: Each card got it's own upbeat, lively video spot that got consumers excited about earning %5 back in reward dollars. The cards featured were Sobeys, UberEats, Ultimate Dining Card, and Sobeys Liquor stores.
The end result: The individual campaigns ended up boosting sales for the specific gift cards by %5.4 YoY and had huge impressions of over 32,760 views and over 4,487 clicks.
