AMA Rewards - Gift Card Campaign

Results

The end result: The individual campaigns ended up boosting sales for the specific gift cards by %5.4 YoY and had huge impressions of over 32,760 views and over 4,487 clicks.

AMA Rewards - Gift Card Campaign

Opportunity

AMA was looking to bring more awareness to their Gift Card program that helps members earn back %5 in reward dollars to be used at AMA.

Approach

Leverage PPC platforms such as Meta, PMAX and DV360, by creating video and static ads to help promote the Individual cards that AMA offers in a fresh and eye-catching way.

Execution

Each card got it's own upbeat, lively video spot that got consumers excited about earning %5 back in reward dollars. The cards featured were Sobeys, UberEats, Ultimate Dining Card, and Sobeys Liquor stores.